Branding Photography: What is it and Why Does it Matter?
What are branding photos?
Branding photos are a collection of images that represent your brand visually, whether it be headshots, location photos, candid business shots, or product photos. Branding photographers ensure your photos all meet a distinct and consistent visual standard that aligns with your brand. That means your photos work with your brand colors, types, messaging, and the like.
Why is branding photography important?
They say a picture is worth a thousand words — and that’s extremely relevant with branding photos. Potential customers spend 3x more time looking at photos than reading text, so your brand’s photos need to look great, align with your visual brand and messaging, and capture your essence as a person and a business.
“Branding photos speak a different language — they talk to your customers before your copy does. It’s important that you are saying what you want through your images and that you work with a photographer who understands the importance of a photo and how it can sell you.”
When done well, branding photos can increase revenue and business engagement by making your brand stand out from the crowd and appear more professional.
Where can I use branded photos?
Everywhere! New business photos can be used on social media, your website, email newsletters, print materials, and more. You’ll always have the perfect photos to fit your business project.
How are branding photos different from other photos?
A cohesive collection of branded photos are different from other photos because they’re designed to align with your brand. Your photos will work well by themselves or in combination, and will always exude the important tenets of your brand identity. Photos are just photos; brand photos are strategically aligned with your brand and your goals.
This includes: colors, brand identity, target audience matching, props, cohesiveness between personality and the brand logo, and a number of other factors.
Then clothing — whether it's casual or professional — must match the identity of the brand. Otherwise, it could turn potential customers away.
Branding photos speak a different language — they talk to your customers before your copy does. It’s important that you are saying what you want through your images and that you work with a photographer who understands the importance of a photo and how it can sell you.
What is my ROI on branding photography?
Great visual branding can transform your business and help you exceed your goals. It’s what makes your business irresistible and irreplaceable in your niche. It’s the backbone of any business strategy or marketing campaign — so it must be done at a high level!
How do I choose the right branding photographer?
The best branding photographers have top-tier photography skills in tandem with an extensive knowledge of brand strategy and design. This is what separates your local portrait photographer from a high-end branding photography expert.
What is it like working with a branding photographer?
The best brand photographers will work with you to understand your business goals, brand identity, and vision for photos before any photos are taken. This will ensure that photos will look great and be strategically effective.
Branding photographers will have recommendations on poses, what to wear, and props to include in any photos so each photo is perfectly aligned with the overall strategy.
What if I’m nervous about being in photos?
You’re not alone! It’s completely normal to feel uncomfortable at the idea of taking branding headshots or candid business photos. The best branding photographers know this and will ensure you are comfortable every step of the way.
Expert photographers will give you specific directions on how to pose during your shoot. This helps you look your very best and takes the thinking out of getting your pictures taken. All you have to do is look into the camera and you’ll look great!
Book a Free Consultation
Curious about how high-end branding photos can elevate your business? Book a free consultation with Miriam Bulcher to see how her decade-plus of branding photography experience can help you increase revenue and take your brand to the next level.
I’m Miriam Bulcher — a branding photographer and business coach for women. I’ve turned smart, efficient work into six-figure businesses for myself and my clients. Schedule a consultation to see how I can help you elevate your business while being your best self!