Why NOW is the Best Time to Update Your Branding Photos
When was the last time you got fresh, new headshots and branding photos? Two years ago? Five years ago? So long ago you can’t remember?
Whatever the case, now is the best time to invest in branding photography that elevates your brand, attracts your ideal customer, and helps you look your very best.
Let’s take a look at five reasons why NOW is the best time to invest in new photos for your business.
Your business will feel more modern.
Trends change fast. If your ideal customer wants their business to be modern, they will only work with businesses that feel modern themselves.
Updating your business photos helps you stand out from the pack, making your business look cutting edge, modern, and “in the know” on what’s hip and trendy in the business world. This increases your credibility with potential customers and makes it easier for them to say “yes!” to whatever you have to offer.
Your photos will make you look your best at any age.
I’ve heard many clients say they could wish they could keep their 10-year-old headshot forever. It’s normal to like photos where we look younger, thinner, or with fewer wrinkles than we do now.
However, having updated headshots (and branding photos in general) is crucial to attracting your ideal audience. What would a potential client think if they saw your 10-year-old headshot online and then later met you in person?
“Trends change fast. If your ideal customer wants their business to be modern, they will only work with businesses that feel modern themselves.”
Authenticity is the foundation of any successful brand. Don’t dilute it by using old photos, filters, or anything else that gets in the way of who you really are.
Bonus: looking older has its perks with your ideal customer. You will appear more wise, knowledgeable, trustworthy, and credible by embracing your age. The best headshot photographers will help you look your very best while highlighting your natural beauty — no matter your age.
You can use your new photos everywhere.
Email newsletters, social media, websites, print materials — there are so many ways you can use (and reuse) new brand photos. Imagine a world where every time you need a photo for a business project, you have the *perfect* branded photo waiting for you.
No more searching for stock photos, taking a photo on your iPhone, or re-using the same old headshot for the hundredth time.
Having a diverse selection of business photos from different angles and in different orientations will help you create fresh and exciting business materials every single time.
You will impress return customers.
Experts say that return customers are twice as important (and profitable) as new ones. Their experience with your brand is extremely important.
Your loyal customers have seen your website and social media dozens of times. That means they have seen the same exact photos of your business for months or even years!
Now is the time to freshen things up. Your loyal returning customers will stop and enjoy the new photos — and that will make them even more loyal to your brand.
Branding photos pay for themselves.
Photos are the most important part of a visual brand identity — they can make or break your strategy. Fresh, new photos can have potential customers pulling out their credit card. Old, dull photos on the other hand… can have them heading for the exit.
Strong, branded photos are crucial to a great first impression with potential customers — a first impression that could be worth thousands. Your investment in high-quality, professional business headshots and photos will almost certainly pay for itself.
The best time to invest in new business photography is six months ago. The second best time is today. If you’re looking to elevate your business with luxury business headshots, branding photos, brand strategy, and more, schedule a free consultation with me today.
I’m Miriam Bulcher — a branding photographer and business coach for women. I’ve turned smart, efficient work into six-figure businesses for myself and my clients. Schedule a consultation to see how I can help you elevate your business while being your best self!