The Beauty of Hiring a Brand Strategist
It’s a tale as old as time: a talented and creative entrepreneur builds a business from the ground up. They’re so, so excited to scale their business — so they quickly throw together a website, write some copy, launch it, and turn on the ads. The faster they can get it launched, the better. A few months pass and… nothing happens.
Why aren’t people flocking to their offer? It’s because, like many entrepreneurs before them, they built a house without a foundation. They’ve neglected their brand strategy and identity.
I’m Miriam Bulcher, a brand strategist and business coach for women. In this post, I’ll discuss five reasons why hiring a coach will make your business more successful and sustainable.
Your marketing campaigns will be much more effective.
Investing in ad spend — like Facebook, Instagram, or paid Google ads — comes with a high level of risk. If all your ducks are in a row, it could be the boost you need to take your business over the top. However, if your brand isn’t where it needs to be… you could set your business back or sink it entirely.
The biggest reason paid ads don’t drive the leads and conversions you desire? Your brand isn’t speaking to the right people in the right way. Speaking doesn’t just happen in words — the images, color scheme, and overall aura your business gives off will play a massive role in whether or not a potential customer signs on the dotted line.
You’ll think less and do more.
Every second counts when you’re a solopreneur. The more time you can spend executing tasks instead of plotting your next move, the more profitable and sustainable your business will become.
However, you can’t avoid strategy entirely. This is where a brand strategy expert is critical to your success. You can work together with your coach to build the most effective brand and business strategy moving forward — then all you have to do is get the job done.
Working with a business coach who focuses on branding can help you maximize the effectiveness of your brand. You’ll feel comfortable knowing your ad spend is being put to good use and attracting your ideal customers.
Your business will feel more authentic and personal to you.
Some say business isn’t personal. But when you’re a solopreneur, that isn’t the case. Your business is a direct reflection of your personality and identity, whether you want it to be or not. This is the joy and plight of being your own boss.
One of the biggest struggles I’ve seen with budding solopreneurs is that their business doesn’t sound or feel like them — and their audience knows it. They’re stuck with photos that don’t reflect their personality, copy that sounds too salesy and impersonal, or a visual identity that’s like every other solopreneur out there. If your brand isn’t a reflection of who you are, then how do you expect potential customers to connect with you?
Working with a brand strategist is an effective way to align your brand and personal brand. They’re both crucial to the success of your business — they should work in tandem.
You’ll avoid classic rookie mistakes.
Imagine the time and money you’d save if you could avoid the mistakes of dozens of business owners before you. That’s the beauty of partnering with a brand strategist. They’ll help you get your business off to the right start — or take it to the next level — while avoiding the pitfalls that set businesses back weeks, months, or even years.
The most successful business owners invest in strategy and coaching. It pays for itself because it helps them find the smoothest route to success.
You’ll have an expert to guide you through the tough times.
Running your own business is rewarding — but it comes with its fair share of difficulties. Where do you turn during the tough times?
There’s something to be said for having an experienced brand strategist by your side throughout your journey. They are the first to pat you on the back when things go well, and the first to say “I’ve been there” when things don’t go your way. Their advice is often the very thing that keeps your going, and pushes you past the valley of disappointment toward the lofty peaks of success.
If you’re looking for a business coach and brand strategist who understands women entrepreneurs and their journey to success, schedule a consultation with me. I’ll help you master your mindset and grow your business in a way that is authentic to your and your audience.